Jnaapti – One Year On…

Time flies!

It has been a year since I started Jnaapti and it is time to take a step back and reflect on how things have fared during the last one year. I was reading through the mails and the Jnaapti weekly reports and was wondering if there is anything that I have to add to the 6 month report that I wrote back in December or if there is anything that I don’t agree to among the things I mentioned in that list.

So here goes:

  • Naming: Somehow, I don’t recall reading this anywhere, or atleast, didn’t think it was important. But, just like you do usability testing of your product, I think it is important to get the name tested with a few people before you christen your company. While choosing an Indian name, also remember to include people from various parts of India and abroad.
    The name Jnaapti is a Sanskrit word which means to “acquire knowledge”. I had a few things in mind when choosing the name:

    1. I wanted an Indian name – because the target segment was Indian to begin with
    2. I didn’t want to have a problem with branding, in acquiring domains etc
    3. Finally, I wanted the name to be generic enough to be used until the vision of the company has been achieved and shouldn’t require a change as I pivot.

    Turns out, people don’t get it.

    Here are some suggestions to people about naming a company:
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Jnaapti – A 6 month Report

This post is not quite about Jnaapti‘s vision and why I am doing it, but more about things that I have learnt since I founded Jnaapti.

I can’t believe it has been more than 6 months already and what an experience it has been! I can easily blog a few hundred pages about my experiences, but here is the MVP (Minimum Valuable Post) – the key things that other wantrepreneurs and newbie entrepreneurs can learn from:

  • The art of self-discipline: If there is one thing that I should pick among the various things that I learnt in the last 6 months, I would pick being self-disciplined and maintaining a rhythm in the face of distractions that are not under your control. Time management is extremely important. When you are handling all aspects of business, there is a good chance that you need to meet someone at their convenience, or you are asked to provide a service (in my case training) and these are not under your control. So you need to get really good at handling these, and getting back to your work as soon as this is complete. For productivity freaks, I use a combination of Pomodoro technique, Hamster, Workrave, this hack and a simple Libreoffice document to manage all my data. I wish it could have been simpler and someday, I hope to continue my efforts in building productivity tools.
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