Jnaapti – One Year On…

Time flies!

It has been a year since I started Jnaapti and it is time to take a step back and reflect on how things have fared during the last one year. I was reading through the mails and the Jnaapti weekly reports and was wondering if there is anything that I have to add to the 6 month report that I wrote back in December or if there is anything that I don’t agree to among the things I mentioned in that list.

So here goes:

  • Naming: Somehow, I don’t recall reading this anywhere, or atleast, didn’t think it was important. But, just like you do usability testing of your product, I think it is important to get the name tested with a few people before you christen your company. While choosing an Indian name, also remember to include people from various parts of India and abroad.
    The name Jnaapti is a Sanskrit word which means to “acquire knowledge”. I had a few things in mind when choosing the name:

    1. I wanted an Indian name – because the target segment was Indian to begin with
    2. I didn’t want to have a problem with branding, in acquiring domains etc
    3. Finally, I wanted the name to be generic enough to be used until the vision of the company has been achieved and shouldn’t require a change as I pivot.

    Turns out, people don’t get it.

    Here are some suggestions to people about naming a company:
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